HYDERABAD DESIGN WEEK
A design festival to connect Indian designers on an international level, to showcase their projects, interact and connect with some of the most influential people in the design industry. Organized by Government of Telangana, partnered with India Design Forum (IDF) and World Design Organization (WDO)
A pop collage art with sunny yellow and chilly red color combination, with contrasting black and white elements of Hyderabad: locals, historical monuments and slangs to communicate the message about the design conference happening in Hyderabad while connecting with the people on a local level.
This design revolves around the concept of making the design more user-friendly, filling the gap between the user and the product, making the product useful and delivering a better experience to the user. This design is composed with things we come in contact on a daily basis, which were humanized for a better experience and to deliver higher value to the user.
The vinyl prints were stuck on Hyderabad’s local rickshaws for HDW2019 promotional purpose.